The Allusionist
Interview with podcaster Helen Zaltzman about the joys and pitfalls of brand naming.
Fast Company
Professional namer Nancy Friedman reveals what it’s like naming everything from chairs to medical devices. (Hint: not easy!)
Medgadget
How to name a new medical device: Interview with Nancy Friedman, professional name developer.
Slate
Off brands: Understanding the terrible spelling and punctuation in corporate names.
The Wire
The pitfalls of the clever.ly named startup.
Wordnik
The name game: Nancy Friedman and Wordworking.
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