In my 20-plus years as a name and tagline developer, I’ve learned a few things about name development and branding. And I’m happy to share. Here are some of my most popular blog posts:
How they got that name.
Discover the stories behind some well-known brand names: Kindle, Siri, Twitter, Butterball, Volkswagen Tiguan.
What’s a naming brief for?
Every name-development project starts with a detailed written document called a naming brief. Here’s why.
Should name development be crowdsourced?
No.
Why a tagline?
After your name, it’s the most visible part of your verbal brand.
Love is not enough.
Don’t expect to fall in love with a company or product name.
How to be a good client.
Strategize first, then budget. And more tips for a happy working relationship.
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