Names. Taglines. Know-how.


The Allusionist

Interview with podcaster Helen Zaltzman about the joys and pitfalls of brand naming.

Fast Company

Professional namer Nancy Friedman reveals what it’s like naming everything from chairs to medical devices. (Hint: not easy!)


How to name a new medical device: Interview with Nancy Friedman, professional name developer.


Off brands: Understanding the terrible spelling and punctuation in corporate names.

The Wire

The pitfalls of the clever.ly named startup.


The name game: Nancy Friedman and Wordworking.

Chicago Manual of Style Online

Q&A with Nancy Friedman of Wordworking.

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