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The company formerly known as M2000, with offices in Santa Clara (Silicon Valley), California, and Bièvres, France, designs and manufactures field programmable gate arrays (FPGAs) used in consumer electronics, video,  telecommunications, cloud computing, and other applications. These FPGAs are denser (they have greater processing capacity), more flexible, and more energy-efficient than the competition.

The company had several compelling reasons for changing its name. M2000 represented the past: the "M" stood for Metasystems, a predecessor company; 2000 was the year of the original launch. M2000 is literally a cipher: it doesn't communicate a benefit. For a global company, the name had an undesirably ambiguous pronunciation: "Em two thousand" or (à la française) "Em deux mille"? Finally, M2000 sounds more like a part number than a company.

We developed 13 themes for name development, including flexibility, speed, interconnectivity, and density. We explored metaphors (e.g., Sardine), word-blends (Bevydense), specialized terms from various scientific fields (Ceanothus, a dense shrub), and foreign words (Ezitu, from a Swahili word meaning density). The master name list included more than 300 unique names across all 13 themes.

The final presentation included 12 names organized into four categories: speed/efficiency, density/productivity, pivotal/breakthrough, and "foreign terms that function as empty vessels." Abound—suggesting "plentiful, teeming," and "growing by leaps and bounds"—was an early favorite. We added "Logic" to obtain the dot-com URL and to clarify the company's role in the programmable-logic market.

Mark Gunnion provided naming support, Jessica Stone Levy did the trademark review,  and Jerry Gist of Gist & Erdman designed the visual identity and website.