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Aurthur
Beren |
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| TravelSmith | |
| Based in Novato, California, this mail-order company specializes in clothing, luggage, and accessories for serious travelers. I wrote every TravelSmith catalog between 1994 and 2001. The process included attending meetings with merchants and company principals, developing product names and draft copy, and working through revisions to final copy. | |
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The Indispensable Black Travel Dress |
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| testimonial | |
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Nancy was there in the very beginning for TravelSmith. She penned
the very first words for TravelSmith and then wrote virtually every product
name, headline, and description since. She edited more than 50 catalogs
and caught innumerable potentially embarrassing typos. Most importantly,
she created copy so powerful it continues, unchanged, to drive extraordinary
sales five, six, even seven years later. (Some of my personal enduring
favorites include: Not-Quite-Tights, The Great Escape
Shirt, Our Classic Travel Blazer Defies Wrinkles and Pickpockets,
and of course, the phenomenally successful copy for the Indispensable
Black Dress.) Nancys words both created and defined the TravelSmith brand.
As much or more than any part of the mix, her copy continues to define
who we are and why we are different and better. In short, her words set
us apart. Chuck Slaughter, former president, TravelSmith |
Nancy
Friedman, Chief Wordworker |
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| Read what Jon Carroll has written about me in the San Francisco Chronicle! | |||||||||||||||
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2009 Wordworking Website design by Monroe Street Studios |
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